FUJIFILM Malaysia launches the new FUJIFILM X100S & FUJIFILM X20

FUJIFILM Malaysia has recently launched the new FUJIFILM X100S and FUJIFILM X20 cameras, with general availability sometime around end of March 2013.

At the launch I was told that a huge majority of the earlier X100 and X10 owners had no special camera knowledge, while the number one reason for their purchase was the gorgeous retro-style design and build-quality of the cameras. With those factoids out of the way, let’s get into the guts of the new X100S and X20.

From left to right: Hiroshi Kawahara (Operations Manager, Product Planning Division, FUJIFILM Corporation, Japan), Yasunobu Nishiyama (Managing Director, FUJIFILM Malaysia), Paul Ho (Senior Executive Director, FUJIFILM Malaysia) and Johnny Khoo (General Manager, Sales & Marketing, FUJIFILM Malaysia)

From left to right: Hiroshi Kawahara (Operations Manager, Product Planning Division, FUJIFILM Corporation, Japan), Yasunobu Nishiyama (Managing Director, FUJIFILM Malaysia), Paul Ho (Senior Executive Director, FUJIFILM Malaysia) and Johhny Khoo (General Manager, Sales & Marketing, FUJIFILM Malaysia)

FUJIFILM X100S
The FUJIFILM X100S is the successor of the FUJIFILM X100, launched about two years ago. It inherits the beautiful design of it’s predecessor, with some minor refinements and tweaks along with an upgrade to the sensor and processor.

The sensor powering this camera is the newly-developed 16.3 megapixel APS-C X-Trans CMOS II sensor – tests show that this sensor along with the new EXP Processor II produces high resolution images comparable to those taken on full-frame DSLRs. The X100s boasts the world’s fastest AF, at 0.08 seconds, thanks to the built-in Phase Detection pixels in the sensor.

The X100S is the first camera in the world to offer a “Digital Split Image” feature. This displays dual images on the left and right of the screen to be lined up for manual focusing. People who had used rangefinder cameras would be familiar with this feature.

FUJIFILM X20
The FUJIFILM X20 features a brand new 12 megapixel 2/3 type X-Trans CMOS II sensor with built-in Phase Detection pixels – the same technology that powers the X100s. It also has a newly-developed Advanced Optical Viewfinder.

The sequel to the X10 provides an astounding burst rate of 12 frames per second at full resolution and has a shutter lag of only 0.01 second. It comes with a feature called “focus peaking”, to help fine-tune manual focusing. The X20 has a fast optical 4x zoom lens, with a wide-angle maximum aperture of F/2 and telephoto maximum of F/2.8.

As with the X100S, minor improvements on the exterior design were made due to suggestions and feedback from users. The X20 will be available in two flavours – black, and two-toned black and silver.

Both the X100S and X20 comes with FUJIFILM’s proprietary “Film Simulation Modes” which replicates results from old popular FUJI slide films such as Velvia, PROVIA & ASTIA, along with standard professional color negative films and monochrome filters. Both also share the “Advanced Filter” functions which contains 8 different artistic effects.

Visit FUJIFILM Malaysia’s website for more details on:
X100S
X20

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